Google Ads incident

Incident affecting Google Ad Manager

Major Resolved

Google Ads experienced a major incident on March 4, 2026 affecting Google Ad Manager and Google Ad Manager (global), lasting 12d 9h. The incident has been resolved; the full update timeline is below.

Started
Mar 04, 2026, 01:49 PM UTC
Resolved
Mar 16, 2026, 11:00 PM UTC
Duration
12d 9h
Detected by Pingoru
Mar 04, 2026, 01:49 PM UTC

Affected components

Google Ad Manager Google Ad Manager (global)

Update timeline

  1. investigating Mar 04, 2026, 01:54 PM UTC

    We're investigating reports of an issue with Google Ad Manager. We will provide more information shortly. The affected users are able to access Google Ad Manager, but may not have access to the most recent data. Ad Exchange match rate and Ad Exchange requests values are not matching between Ad Manager interactive reports and the legacy reporting query tool (deprecated).

  2. investigating Mar 04, 2026, 10:11 PM UTC

    Our team is continuing to investigate this issue. We will provide an update by Mar 5, 2026, 10:00 PM UTC with more information about this problem. Thank you for your patience. The affected users are able to access Google Ad Manager, but may not have access to the most recent data. Ad Exchange total requests metric may be incorrect in Interactive reports. Related metrics will also be incorrect (eg: Ad Exchange match rate, Ad Exchange total request eCPM, etc) Legacy/deprecated reporting is not affected which provides a workaround while we work to resolve this issue.

  3. investigating Mar 07, 2026, 11:11 PM UTC

    Our team is continuing to investigate this issue. We will provide an update by Mar 10, 2026, 10:00 PM UTC with more information about this problem. Thank you for your patience. The affected users are able to access Google Ad Manager, but may not have access to the most recent data. Ad Exchange total requests metric may be incorrect in Interactive reports. Related metrics will also be incorrect (eg: Ad Exchange match rate, Ad Exchange total request eCPM, etc) Legacy/deprecated reporting is not affected which provides a workaround while we work to resolve this issue.

  4. investigating Mar 12, 2026, 11:23 PM UTC

    Our team is continuing to investigate this issue. We will provide an update by Mar 17, 2026, 10:00 PM UTC with more information about this problem. Thank you for your patience. The affected users are able to access Google Ad Manager, but may not have access to the most recent data. Ad Exchange total requests metric may be incorrect in Interactive reports. Related metrics will also be incorrect (eg: Ad Exchange match rate, Ad Exchange total request eCPM, etc) Legacy/deprecated reporting is not affected which provides a workaround while we work to resolve this issue.

  5. resolved Mar 17, 2026, 12:00 AM UTC

    The problem with Google Ad Manager has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The affected users are able to access Google Ad Manager, but may not have access to the most recent data. Ad Exchange total requests and related metrics are again correct in Interactive reports.