Google Ads incident

Incident affecting Google Ad Manager

Major Resolved

Google Ads experienced a major incident on April 1, 2026 affecting Google Ad Manager and Google Ad Manager (global), lasting 1d 14h. The incident has been resolved; the full update timeline is below.

Started
Apr 01, 2026, 04:50 PM UTC
Resolved
Apr 03, 2026, 07:00 AM UTC
Duration
1d 14h
Detected by Pingoru
Apr 01, 2026, 04:50 PM UTC

Affected components

Google Ad Manager Google Ad Manager (global)

Update timeline

  1. investigating Apr 01, 2026, 04:56 PM UTC

    We're investigating reports of an issue with Google Ad Manager. We will provide more information shortly. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. We're aware of a problem with Google Ad Manager affecting a subset of publishers in the EMEA region. Impacted publishers may experience a decline in Ad Exchange match rates and revenue starting around March 29th.

  2. resolved Apr 03, 2026, 02:07 PM UTC

    The problem with Google Ad Manager has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. The issue with Google Ad Manager affecting Ad Exchange match rates and revenue for a subset of publishers in the EMEA region has been resolved. Service performance is returning to normal levels.