CallRail incident

Events passed in Google Analytics integration are missing attribution data

Minor Resolved View vendor source →

CallRail experienced a minor incident on May 13, 2025 affecting Google Analytics, lasting 2h 12m. The incident has been resolved; the full update timeline is below.

Started
May 13, 2025, 05:59 PM UTC
Resolved
May 13, 2025, 08:12 PM UTC
Duration
2h 12m
Detected by Pingoru
May 13, 2025, 05:59 PM UTC

Affected components

Google Analytics

Update timeline

  1. identified May 13, 2025, 05:59 PM UTC

    We have been made aware of a change in format for the session cookie issued by Google Analytics (GA4) that is causing events to be passed without standard GA4 attribution data. This impacts calls and texts to website pools as well as form submissions that are sent to GA4 via our integration. These events will show in report with attribution data of "not set" and default channel grouping of "undefined". In-app reporting and other integrations are not impacted.

  2. resolved May 13, 2025, 08:12 PM UTC

    The issue is now resolved. Note that due to GA processing times, you may need to wait until tomorrow (5/14) to see this reflected in your reports.