Branch incident

Delay in Facebook SKAN data

Notice Resolved View vendor source →

Branch experienced a notice incident on October 18, 2023, lasting 1d 1h. The incident has been resolved; the full update timeline is below.

Started
Oct 18, 2023, 09:01 PM UTC
Resolved
Oct 19, 2023, 10:09 PM UTC
Duration
1d 1h
Detected by Pingoru
Oct 18, 2023, 09:01 PM UTC

Update timeline

  1. identified Oct 18, 2023, 09:01 PM UTC

    Facebook SKAdNetwork data is now powered by version 4.0, but in order to bring the new data into our systems we need to manage a transition. Customers may notice a delay in current Facebook SKAN data as we work to backfill data with v4 granularity. We expect this delay to resolve within the next 24-48hours

  2. resolved Oct 19, 2023, 10:09 PM UTC

    Backfill for V 4.0 is now complete, once data has completed syncing to the database SKAN Facebook reporting will once again be current.