Branch incident
Delay in Cost, Click, and Impressions data from Google Ads
Branch experienced a notice incident on March 21, 2025, lasting 2d 21h. The incident has been resolved; the full update timeline is below.
Update timeline
- investigating Mar 21, 2025, 07:16 PM UTC
Our engineering team has identified a significant increase in error responses from the Google Ads API. As a result we are seeing a delay in populating the cost, click and impression data within the dashboard. We are actively working with Google's team to resolve. No data loss is expected.
- identified Mar 21, 2025, 09:54 PM UTC
We are continuing to troubleshoot the issue with google, we expect a temporary delay in cost, click and impression data for Google ads until api issues are fully resolved. Once again, no data loss is expected.
- monitoring Mar 22, 2025, 03:27 AM UTC
Errors have subsided and the backlog has been cleared. We will continue to monitor the API services. In the meantime data is up-to-date.
- resolved Mar 24, 2025, 04:50 PM UTC
The issue has been resolved. All data has been backfilled.