Bitly experienced a minor incident on April 7, 2025 affecting Bitly Pages, lasting 7h 33m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Apr 07, 2025, 05:24 PM UTC
We are currently investigating an issue preventing uploaded images to be fetched. This could be affecting Link in Bios and QR codes.
- investigating Apr 07, 2025, 05:33 PM UTC
We are continuing to investigate, this is also affecting uploading images.
- identified Apr 07, 2025, 05:52 PM UTC
We have identified the issue and are working to resolve it. Images are unable to be retrieved or uploaded. This may affect QR Code logos and Bitly Pages with images.
- monitoring Apr 08, 2025, 12:01 AM UTC
We are seeing improvement and will continue to monitor the situation.
- resolved Apr 08, 2025, 12:58 AM UTC
The issue has been resolved, and all services appear to be operating as expected.
- postmortem Apr 08, 2025, 01:08 AM UTC
From `16:41Z` - `23:56Z` operations on and access to user uploaded images failed. This affected user ability to add new images to QR codes and Pages, and affected display of user uploaded images on Page buttons and backgrounds. The root cause was human error by our service provider during the application of a policy change. A restriction intended for one object incorrectly applied at the bucket level. We understand the significant impact this has had and we are taking steps with our service provider to prevent this from happening again.