Bitly experienced a critical incident on May 13, 2025 affecting Website (Bitly.com) and API, lasting 7m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating May 13, 2025, 06:30 PM UTC
We are currently investigating reports of a major service outage impacting our public API. Our on-call team is working to identify and resolve this issue. We will provide an update within 30 minutes.
- investigating May 13, 2025, 06:30 PM UTC
We are continuing to investigate this issue.
- identified May 13, 2025, 06:34 PM UTC
The issue has been identified and we are working to restore the service.
- resolved May 13, 2025, 06:37 PM UTC
This incident has been resolved.
- postmortem Jun 11, 2025, 03:21 PM UTC
On `2025-05-13` We experienced an outage affecting the Bitly Public API from `18:12Z` to `18:34Z`. This affected the ability to use the Bitly site or create new links, but did not impact usage of any existing links. The root cause was an error with a newly provisioned application secret which caused a fatal API service error that didn't fail our deployment pipeline. Our monitoring systems detected the issue quickly and we successfully rolled back to restore services. We have since taken steps towards resolving root causes, including improving secrets validation and faster failure detection during service initialization.