Bitly experienced a notice incident on September 12, 2025, lasting 1h 37m. The incident has been resolved; the full update timeline is below.
Update timeline
- identified Sep 12, 2025, 08:46 AM UTC
We have identified a 3rd party provider outage that is impacting our ability to send transactional emails to our customers (e.g. email validation, etc). Our on-call team is working with the provider to restore functionality for Bitly users. We will provide an update within 30 minutes.
- identified Sep 12, 2025, 09:30 AM UTC
We are continuing to observe a 3rd party outage that is impacting our ability to send transactional emails (e.g. email validation). We are monitoring the situation and will provide another update within 30 minutes.
- monitoring Sep 12, 2025, 10:17 AM UTC
We are observing recovery from a 3rd party provider outage that was impacting our ability to send transactional emails to our customers. We will continue to monitor to ensure that the issue is fully resolved.
- resolved Sep 12, 2025, 10:24 AM UTC
The 3rd party outage causing issues with transactional email sends has been resolved.