Appsflyer incident

An issue with processing clicks and impressions

Minor Resolved View vendor source →

Appsflyer experienced a minor incident on October 26, 2025 affecting Attribution, lasting 3h 47m. The incident has been resolved; the full update timeline is below.

Started
Oct 26, 2025, 11:14 AM UTC
Resolved
Oct 26, 2025, 03:02 PM UTC
Duration
3h 47m
Detected by Pingoru
Oct 26, 2025, 11:14 AM UTC

Affected components

Attribution

Update timeline

  1. identified Oct 26, 2025, 11:14 AM UTC

    We are investigating an issue with processing clicks and impressions starting from ±10:00 AM UTC. You may experience an impact on attribution to click-based networks (non-SRN). We will share updates about our investigation progress. Thank you for your patience.

  2. monitoring Oct 26, 2025, 11:30 AM UTC

    The issue with processing clicks and impressions was resolved at ±11:15 AM UTC. We process new clicks and impressions normally. Our teams are working on analyzing the impact on attribution during the issue time, and we will update you about our progress.

  3. resolved Oct 26, 2025, 03:02 PM UTC

    Our teams reprocessed engagements from approximately 10:25 AM UTC to 11:15 AM UTC, and those engagements are now available for new conversions. Thank you for your patience, and please contact us for any related questions.