Appsflyer incident
AppsFlyer - TikTok Attribution Impact Due to TikTok Attribution API Errors
Appsflyer experienced a notice incident on January 25, 2026, lasting 1d 11h. The incident has been resolved; the full update timeline is below.
Update timeline
- identified Jan 25, 2026, 09:35 AM UTC
Since approximately 09:00 UTC on Jan 25, 2026, we have observed a decrease in conversions (installs and re-engagements) attributed to TikTok, due to an increased number of errors from the TikTok Attribution API. We are closely monitoring the situation and will provide updates as soon as more information becomes available.
- resolved Jan 26, 2026, 09:03 PM UTC
This incident has been resolved.