Appsflyer experienced a minor incident on March 24, 2025 affecting Attribution, lasting 44m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- identified Mar 24, 2025, 08:14 PM UTC
As of 19:35 UTC, new installs are attributed only to Self-Reporting Networks (SRNs) and organic sources due to an issue preventing attribution to clicks and impressions. We will provide further updates as soon as possible.
- identified Mar 24, 2025, 08:32 PM UTC
As of approximately 20:10 UTC, installs are being attributed to clicks. We are still analyzing the status of attribution to impressions. We will continue to provide updates. Thank you for your patience.
- resolved Mar 24, 2025, 08:59 PM UTC
Following our analysis, starting from approximately 20:15 UTC, installs have been attributed correctly to new impressions recorded after that time. Installs will not be attributed to impressions received before 20:15 UTC. Additionally, we observed a lower rate of re-engagement attributions during the incident window (approximately 19:35–20:10 UTC). The issue has been fully resolved. If you experience any further issues, please contact our support team.