Appcues experienced a major incident on October 10, 2025, lasting 30m. The incident has been resolved; the full update timeline is below.
Update timeline
- resolved Oct 10, 2025, 01:59 AM UTC
On October 9, 2025, between 9:25 PM and 9:35 PM ET, the Appcues SDK was unavailable for approximately 10 minutes. During this period, end users received a 403 UNAUTHORIZED response to SDK load requests, preventing event capture and content display. Timeline: 9:25 PM ET: SDK unavailability began. 9:32 PM ET: Issue detected via alerting system. 9:35 PM ET: Systems fully restored. Impact: End users were unable to load the SDK, resulting in no events captured or content displayed during the outage. Resolution: The issue was identified and resolved promptly, with full SDK functionality restored by 9:35 PM ET.