VALUE SERP API experienced a minor incident on September 10, 2025 affecting API, lasting 41d 18h. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Sep 10, 2025, 06:49 PM UTC
We are currently observing a degraded return rate for Google Ads data within our SERP platforms. Our team has identified this as a high-priority issue and is actively investigating, with early indications pointing towards recent adaptations on Google's end. The team is working diligently to adapt and restore full performance as quickly as possible. We will provide further updates as more information becomes available.
- investigating Sep 11, 2025, 12:53 AM UTC
Our team continues to have all available engineering resources engaged in resolving the degradation of Google Ads data delivery. We recognize the impact this has on your operations, and restoring service remains our top priority. At this time, we believe the root cause is external to our systems, and we are focused on developing a workaround. We will provide a more detailed update as soon as we have one.
- investigating Sep 11, 2025, 12:59 PM UTC
Following up on our previous messages, our team has taken decisive action to protect overall platform performance. We have temporarily disabled our connection to all Google data services while we resolve a critical issue originating from a change on the Google side. This necessary measure prevents any impact on our other services. Our team is now focused on implementing a permanent solution. We will provide another update as soon as we have a clear path to resolution. Thank you for your understanding.
- monitoring Sep 11, 2025, 11:30 PM UTC
Our team has now overcome the challenges that were introduced by the 3rd party search service provider. A solution has been successfully deployed to our Production environment and all systems are currently stable. All services have been restored. Systems are now under active monitoring to ensure continued stability. We appreciate your patience. This incident is now considered resolved, pending the monitoring period.
- investigating Sep 15, 2025, 03:29 PM UTC
As an update on the Google data services issue, our systems have detected a recurrence of the instability. The incident status has been updated to Partial Outage as we proactively re-engage our mitigation protocols. Our initial solution resolved the primary symptoms, but this recurrence has revealed a deeper issue with the third-party service. Our team is now performing a full root cause analysis with the goal of engineering a permanent solution. We will provide as soon as there is a significant development to share. Thank you for your continued patience.
- monitoring Sep 16, 2025, 12:08 AM UTC
The ad return rate for Google Search has been restored to normal levels. Our team has verified the fix and confirmed that results are returning as expected. We will continue to actively monitor performance to ensure ongoing stability. Thank you for your patience as we worked through this issue. We truly appreciate your understanding and will share further updates if any new concerns arise.
- resolved Oct 22, 2025, 01:23 PM UTC
This incident has been resolved.