SiteVibes incident

Front-end widgets are loading intermittently for some users

Resolved after 3 hours 3 minutes, affecting SiteVibes Loyalty and SiteVibes Reviews and 1 more, on November 7, 2025.

postmortem Nov 21, 2025, 08:33 PM UTC

SiteVibes experienced intermittent service issues stemming from a widespread **Cloudflare outage**. The disruption impacted network routing and edge processing, which caused intermittent failures across several SiteVibes services, including dashboard access, API calls, and email/SMS send operations. Our internal systems remained fully operational, but Cloudflare’s degraded network paths created request failures for traffic passing through affected Cloudflare PoPs. ### **Impact** * **Dashboard:** Some users experienced failed page loads or increased latency. * **API Requests:** A subset of API calls intermittently timed out. * **Email & SMS Processing:** Small delays for campaigns queued during the outage window. * **Widgets \(Reviews, Loyalty, Social Proof, UGC\):** In some cases, widgets failed to load or returned partial data depending on the user’s geographic routing. * **Webhooks:** A small number of inbound/outbound webhook requests required automatic retries. No data loss occurred. All queued jobs successfully processed once Cloudflare restored service. ### **Root Cause** Cloudflare reported a global network incident affecting connectivity across multiple regions. This caused: * Packet loss on specific Cloudflare routes * Failed edge requests * Unreachable endpoints for customers routed through impacted PoPs SiteVibes’ infrastructure itself did not fail—the issue arose entirely from Cloudflare’s external network layer. ### **Resolution** Once Cloudflare stabilized their network, all SiteVibes services returned to normal. We monitored all systems for an additional hour to confirm full recovery.

Started
Nov 07, 2025, 04:45 PM UTC
Resolved
Nov 07, 2025, 07:48 PM UTC
Duration
3h 3m
Detected by Pingoru
Nov 07, 2025, 04:45 PM UTC

Affected components

SiteVibes LoyaltySiteVibes ReviewsSiteVibes Email MarketingSiteVibes APISocial Proof & Trending WallVisual Marketing & UGC

Update timeline

  1. investigating Nov 07, 2025, 04:53 PM UTC

    We are investigating the slow performance in widgets loading.

  2. identified Nov 07, 2025, 05:39 PM UTC

    The issue has been identified and a fix is being implemented.

  3. identified Nov 07, 2025, 05:47 PM UTC

    We are continuing to work on a fix for this issue.

  4. monitoring Nov 07, 2025, 06:21 PM UTC

    A fix has been implemented and we are monitoring the results.

  5. resolved Nov 07, 2025, 07:48 PM UTC

    This incident has been resolved.

  6. postmortem Nov 21, 2025, 08:33 PM UTC

    SiteVibes experienced intermittent service issues stemming from a widespread **Cloudflare outage**. The disruption impacted network routing and edge processing, which caused intermittent failures across several SiteVibes services, including dashboard access, API calls, and email/SMS send operations. Our internal systems remained fully operational, but Cloudflare’s degraded network paths created request failures for traffic passing through affected Cloudflare PoPs. ### **Impact** * **Dashboard:** Some users experienced failed page loads or increased latency. * **API Requests:** A subset of API calls intermittently timed out. * **Email & SMS Processing:** Small delays for campaigns queued during the outage window. * **Widgets \(Reviews, Loyalty, Social Proof, UGC\):** In some cases, widgets failed to load or returned partial data depending on the user’s geographic routing. * **Webhooks:** A small number of inbound/outbound webhook requests required automatic retries. No data loss occurred. All queued jobs successfully processed once Cloudflare restored service. ### **Root Cause** Cloudflare reported a global network incident affecting connectivity across multiple regions. This caused: * Packet loss on specific Cloudflare routes * Failed edge requests * Unreachable endpoints for customers routed through impacted PoPs SiteVibes’ infrastructure itself did not fail—the issue arose entirely from Cloudflare’s external network layer. ### **Resolution** Once Cloudflare stabilized their network, all SiteVibes services returned to normal. We monitored all systems for an additional hour to confirm full recovery.

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