Sailthru incident
New Study Finds Loyalty Data Remains One of Marketing’s Most Underutilized Assets
Sailthru experienced a minor incident on May 28, 2026, lasting 88d 21h. The incident has been resolved; the full update timeline is below.
Update timeline
- monitoring May 28, 2026, 08:05 PM UTC
Commissioned by Zeta Global, the study shows most organizations have loyalty programs but struggle to convert loyalty data into actionable insight and measurable business impact NEW YORK—May 28, 2026— Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today published a… The post New Study Finds Loyalty Data Remains One of Marketing’s Most Underutilized Assets appeared first on Zeta Global .