Klaviyo incident

Conversion Events Not Counting Toward Attribution

Minor Resolved View vendor source →

Klaviyo experienced a minor incident on April 10, 2025 affecting Analytics, lasting 1h 46m. The incident has been resolved; the full update timeline is below.

Started
Apr 10, 2025, 10:32 AM UTC
Resolved
Apr 10, 2025, 12:18 PM UTC
Duration
1h 46m
Detected by Pingoru
Apr 10, 2025, 10:32 AM UTC

Affected components

Analytics

Update timeline

  1. investigating Apr 10, 2025, 10:32 AM UTC

    We’re currently experiencing an issue where conversion events—such as Placed Order—are being ingested but are not counting toward attribution. This issue has been occurring since 4/9/25 2:45pm ET and affects all conversion events. There is no data loss as we are still capturing these conversion events. Engineering is actively working to resolve the issue and restore accurate attribution tracking. We’ll provide further updates as we make progress

  2. resolved Apr 10, 2025, 12:18 PM UTC

    This issue has been resolved.