Freshmarketer incident
Investigating WhatsApp Issues with outgoing messages
Freshmarketer experienced a major incident on June 15, 2026 affecting Third Party Services and Third Party Services and 1 more component, lasting 4h 15m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Jun 15, 2026, 06:36 PM UTC
We are currently experiencing issues with outgoing message delivery on WhatsApp channels. This is due to an ongoing issue with a third‑party provider supporting WhatsApp message delivery. Our team is actively monitoring the situation and working with the provider to restore normal service as quickly as possible.
- identified Jun 15, 2026, 08:30 PM UTC
Our engineering team is currently working with our third-party provider to resolve the issue with high priority. We will keep you informed and share further updates as soon as more information becomes available.
- identified Jun 15, 2026, 10:30 PM UTC
Our engineering team collaborated with our external partner to identify the root cause and implement a fix. Recovery was observed in the US region at 3:25 AM IST, the IN region at 3:50 AM IST, and the EUN region at 3:57 AM IST. We are continuing to work on the remaining affected regions and will share further updates as soon as more information becomes available.
- resolved Jun 15, 2026, 10:51 PM UTC
The issue has been resolved in collaboration with our third‑party service provider, and service has been restored across all regions. All systems are now operating normally.