Buffer incident
Issue Publishing Video Posts to Instagram and Threads
Buffer experienced a minor incident on July 19, 2026 affecting Publishing and Instagram and 1 more component, lasting —. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- identified Jul 19, 2026, 09:06 AM UTC
Status: Identified We’re currently experiencing an issue publishing video posts to Instagram and Threads due to a problem with Meta’s API. Posts with images or no media should continue to publish as normal. We’re working to resolve this as quickly as possible and will continue to share updates here. We sincerely apologise for the disruption. Affected components Publishing (Partial outage) Threads (Partial outage) Instagram (Partial outage)
- monitoring Jul 19, 2026, 09:54 AM UTC
Status: Monitoring Meta has implemented a fix, and video posts to Instagram and Threads appear to be publishing normally again through Buffer. If any of your posts failed, please click Retry Now in the queue and they should publish successfully. We’re continuing to monitor the situation to confirm the issue is fully resolved. Affected components Threads (Partial outage) Instagram (Partial outage) Publishing (Partial outage)
- resolved Jul 19, 2026, 10:01 AM UTC
Status: Resolved This issue has now been fully resolved, and video posts to Instagram and Threads are publishing normally again. Any failed posts can be retried from the queue. Once again, we sincerely apologise for the disruption. Affected components Instagram (Operational) Publishing (Operational) Threads (Operational)