Blueshift experienced a major incident on March 7, 2026 affecting One-Time/Recurring Campaigns and Segment-Triggered Campaigns and 1 more component, lasting 3h 42m. The incident has been resolved; the full update timeline is below.
Affected components
One-Time/Recurring CampaignsSegment-Triggered CampaignsEvent-Triggered Campaigns
Update timeline
- identified Mar 07, 2026, 08:39 AM UTC
We are seeing some issues with a database that backs campaigns. While we work to fix the issue you will see some campaigns failures.
- identified Mar 07, 2026, 09:52 AM UTC
This problem needs a temporary pausing of all campaigns. We are doing that now.
- identified Mar 07, 2026, 10:17 AM UTC
Expecting campaigns to be paused for another 30 mins
- identified Mar 07, 2026, 11:20 AM UTC
Have unpaused campaigns. Monitoring for campaigns to get stable.
- monitoring Mar 07, 2026, 11:30 AM UTC
Campaign sends are going out normally. Will keep monitoring this.
- resolved Mar 07, 2026, 12:21 PM UTC
This incident has been resolved.